Gordon Avery | Westfield Real Estate, Southwick Real Estate, West Springfield Real Estate


If your home has lingered on the real estate market for many months, there is no need to worry. Revisit your home selling strategy, and you can find innovative ways to promote your house to the right groups of buyers.

Now, let's take a look at three tips to help you revamp your home selling strategy.

1. Consider the Homebuyer's Perspective

One of the reasons why your house might have failed to generate interest from homebuyers is you have not effectively accounted for the buyer's perspective. Fortunately, now is a great time to take a fresh approach to highlight your home to dozens of prospective buyers.

Think about why you bought your house in the first place. Then, you may be better equipped than ever before to prioritize home upgrades and ensure your residence matches or exceeds buyers' expectations.

Furthermore, it may be beneficial to cut down on clutter inside your house. Because if you have a clutter-free home, you can make it easy for buyers to envision what life may be like if they purchase your residence.

2. Assess Your House Listing

A home listing is important, particularly for a seller who wants to stir up significant interest from buyers. If at first your home listing misses the mark with buyers, you can always revise it as needed.

Ensure all of the information included in your home listing is accurate and up to date. That way, you can help buyers make an informed decision about your residence.

In addition, include high-resolution photographs in your home listing. With top-notch photographs incorporated into your home listing, homebuyers can view each room of your house at their convenience. Plus, these photographs may help you differentiate your residence from other available houses.

3. Reinvent Your Home's Curb Appeal

Curb appeal can make a world of difference in any housing market, at any time. If you enhance your house's curb appeal, you may be able to move one step closer to selling your house.

Trim the hedges, mow the lawn and perform other home exterior improvements as soon as possible. Also, if you need assistance with home exterior upgrades, you can always reach out to landscapers and other home improvement professionals for support.

Hiring a great real estate agent may help you streamline the home selling journey too. In fact, a real estate agent who understands the ins and outs of the housing market can offer lots of guidance as you sell your home.

A great real estate agent will set up home showings and open house events, negotiate with a buyer's agent on your behalf and help you prepare for a home closing. And if you ever have concerns or questions along the home selling journey, a real estate agent is available to respond to them.

Accelerate the home selling journey – use the aforementioned tips, and you can rework your home selling strategy and boost the likelihood of a fast, profitable home sale.


Ready to sell your house? Ultimately, you should conduct a home appraisal before you add your residence to the housing market, and for good reason.

A home appraisal enables you to better understand what your home is worth. Plus, an expert home appraiser will be able to offer comprehensive insights into your house's strengths and weaknesses so you can prioritize assorted home improvement projects accordingly.

Preparing your home for an appraisal may prove to be exceedingly valuable. If you allocate time and resources to get your house ready for an appraisal, you can increase your chances of getting favorable results during the appraisal itself.

What does it take to prep your house for an appraisal? Here are three tips to ensure you can do just that.

1. Consider a Home Appraiser's Perspective.

A home appraiser has an eye for detail, one that helps this professional understand whether a house is a viable long-term investment. Meanwhile, a home seller who steps into a property appraiser's shoes may be better equipped than others to enhance his or her residence.

For example, a home seller should evaluate a house's interior and exterior prior to an appraisal. And if you notice chipped paint on a home's walls, cracked shingles on a home's exterior or other cosmetic issues, you should address these problems immediately.

Even minor cosmetic issues can negatively affect a home's value. However, a home seller who goes above and beyond the call of duty to correct these problems may be able to improve his or her house's appearance before a home appraisal.

2. Conduct Plenty of Housing Market Research.

How does your residence stack up against the competition? Learn about the local housing market, and you can find out what you'll need to do to differentiate your residence from similar properties.

An home seller should learn about the prices of recently sold residences as well as homes that are currently available. That way, you can set realistic expectations for your home appraisal.

3. Collaborate with a Real Estate Agent.

A home appraisal can be a stressful experience, especially for a first-time home seller. Lucky for you, real estate agents are available to help you streamline the home appraisal process.

Typically, a real estate agent will guide you along the home selling process. He or she can connect you with qualified home appraisers in your area and ensure you can find a home appraiser who will provide honest, unbiased feedback about your residence.

A real estate agent also will help you maximize the value of your house. This housing market professional will ensure you can set a fair price for your residence and market your home to the right groups of homebuyers. He or she will even set up home showings and open houses and negotiate with homebuyers on your behalf to further simplify the home selling process.

When it comes to getting a home appraisal, there is no need to worry. Use the aforementioned tips, and you can plan ahead for a home appraisal.


If you’re selling your home it can be frustrating when you aren’t receiving any offers. Perhaps you’ve heard that it’s a seller’s market and that the offers on your house would be flying in. However, it’s more complicated than that.

Whether or not your house receives offers is determined by a number of reasons--some that in your control, others that aren’t. But, that doesn’t mean you have to give up and sell your house at a low price.

In this article, we’ll discuss what to do if your house just isn’t selling. We’ll talk about some reasons why people may be hesitant to bid, to inquire about a showing, and to seal the deal and purchase your home.

Revisit the comparable properties

If your home has been on the market for a while, it’s a good idea to check out the other recent homes in your neighborhood to see how their prices compare to the listing price of your home. Since the market fluctuates, other sellers could be adjusting the cost to reflect the current rates, leaving yours higher than it should be.

When pricing your home, make sure you are comparing your house to those that have actually sold. Using houses that have been on the market for a while as a baseline might mean you’ve priced your home too high to sell just like theirs.

Also, make sure you are using houses that share many of the common features that yours does. This can include:

  • Square footage

  • The year the house was built

  • Number of bedrooms and baths

  • The lot size

  • The condition of the home

Remember, it isn’t all just about location.

Getting more leads

If people aren’t making inquiries about your home, there are a few things you should check up on. First, make sure your listings are updated and accurate. The contact info should be easy to find, and you or your real estate agent should provide multiple means of contact (email, cell phone, text, etc.).

Next, ensure that you’ve given enough details about the house. If people are searching for a specific number of rooms but your listing doesn’t mention the number of rooms you have, you might be missing out on several inquiries.

Finally, make sure your photos are high resolution and well-lit. You want to make sure visitors to your listing can get a clear idea of what your home looks like. If your photos are small, dark, blurry, or if they make the house look cramped and cluttered, you should retake your photos or consider hiring a photographer.

Getting more offers

If you’ve had plenty of inquiries and showings but you aren’t getting any offers there may be a deeper, underlying issue that needs to be addressed. Usually, this means your home needs important repairs and upgrades that buyers simply don’t want to make.

If your house is priced to be move-in ready but it’s not, you’ll have to make some upgrades or lower the price.

Not working with an agent

Sellers can also have a difficult time getting offers if they attempt to sell the home themselves without using a real estate agent. If your home is FSBO (For Sale by Owner), you’re missing out on a number of listing services and connections that an agent can provide.


What happens if you receive an offer on your home that fails to meet your expectations? Ultimately, you may want to decline the offer. But before you do, there are several questions you'll want to consider, including:

1. Is the offer "fair"?

Let's face it – one home seller's definition of a "fair" offer may differ from another's. However, an informed home seller will be able to differentiate a "lowball" offer from a strong proposal.

A lowball offer typically fails to account for a home's condition and the current state of the housing market. As such, this proposal may fall far below a home seller's initial asking price.

On the other hand, a strong proposal may meet or surpass a home seller's initial asking price. This offer likely accounts for a home's strengths and weaknesses, along with the needs of a both the homebuyer and home seller.

2. Are there any other offers on the table?

If you receive an offer on your home, you'll probably have one to two days to decide how to proceed. And if you have multiple offers in hand, you likely have a lot to think about in a short period of time.

In some cases, the best offer is not necessarily the highest offer, and for good reason.

For instance, a homebuyer may submit an offer on a home that exceeds a home seller's initial asking price. But if this homebuyer has not been pre-approved for a mortgage, he or she likely will need to obtain financing to proceed with a home purchase.

Conversely, a homebuyer who has been pre-approved for a mortgage knows exactly how much money is at his or her disposal. When this homebuyer submits an offer, he or she may be better equipped than other homebuyers to acquire a residence.

3. Can I afford to be patient?

Consider your timeline as you debate whether to decline an offer.

If you're in no rush to sell your home, you can afford to be patient with offers on your house. Or, if you want to relocate to a new address as soon as possible, you should price your home aggressively from the get-go.

4. If I decline an offer, what will happen next?

After you decline an offer on your home, the homebuyer has the option to submit a new proposal or move on to other houses.

As a home seller, it is important to take an informed approach to home offers. With a real estate agent at your side, you should have no trouble making the best decisions on any proposals.

A real estate agent understands the ins and outs of the housing market and can help you evaluate all offers on your residence. He or she can provide you with honest, unbiased real estate recommendations and ensure you can get the best results during the home selling journey.

Collaborate with a real estate agent – you'll be glad you did. A real estate agent will enable you to evaluate home proposals and maximize the value of your house.


If you intend to sell your house, it pays to get expert support throughout the home selling journey. In fact, if you hire a real estate agent, you can put various home selling myths to rest.

Ultimately, there are many home selling myths that you may hear before you list your house. If you take these myths to heart, you may struggle to prepare for the home selling process.

Let's take a look at three common home selling myths, and the problems associated with these myths.

1. Selling a house is a quick, seamless process.

The process of selling a house often can be long and complicated, particularly for a first-time home seller. Fortunately, if you hire a real estate agent, you can reduce the risk of encountering home selling hurdles.

A real estate agent will learn about you and your home selling goals. Then, this housing market professional will offer recommendations about how to promote your residence to the right groups of buyers and maximize your house's value.

Furthermore, a real estate agent is available to respond to questions at each stage of the home selling journey. He or she will guide you along each stage of this journey, and as such, help you identify and resolve problems before they escalate.

2. What you originally paid for your house matches what it is worth today.

The real estate market fluctuates constantly. Thus, what you initially paid for your house is unlikely to match what your residence is worth today.

A real estate agent can help you evaluate housing market data to better understand how your residence stacks up against the competition. That way, you'll be better equipped than ever before to establish a competitive price for your residence.

Also, a real estate agent may recommend that you complete a home appraisal. This appraisal will enable you to receive a property valuation to help you determine the optimal initial asking price for your home.

3. There is no need to make home improvements, because a buyer will make home upgrades after finalizing a purchase.

When it comes to selling a house, it pays to go above and beyond the call of duty. Therefore, if you complete myriad home improvements before listing your house, you can increase the likelihood that your home will stand out to potential buyers.

Take some time to examine your residence both inside and out. If you identify any major problems, you should fix these issues immediately. Because if you fail to do so, you may miss out on opportunities to stir up interest in your house.

A real estate agent generally can provide recommendations about home upgrades. This housing market professional may even be able to put you in touch with the best local contractors who can help you upgrade your residence in no time at all.

Don't fall victim to the aforementioned home selling myths. Instead, work with a real estate agent, and you can get the help you need to quickly and effortlessly navigate the home selling cycle.




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